by Aaron M | Jun 26, 2026 | GEO Fundamentals
AI engines do not operate with a binary switch — cited or not cited. They hold a continuous, probabilistic assessment of how well they understand a brand: what it does, who it serves, where it operates, and whether third-party sources corroborate that picture. Call...
by Aaron M | Jun 26, 2026 | Industry Data
AI search is no longer a trend to monitor — it is the primary discovery channel for a large and growing share of commercial queries, and most brands are not in the answers. The AI search statistics 2026 picture is one of rapid, uneven adoption: usage of conversational...
by Aaron M | Jun 21, 2026 | Industry News
AI search citation patterns are diverging sharply across platforms in 2026, and the agencies still treating generative engine optimisation as a single unified discipline are already falling behind. The data published across Q1 and Q2 this year makes one thing...
by Aaron M | Jun 20, 2026 | GEO Fundamentals
A GEO platform for agencies is a software system that manages generative engine optimisation across multiple client accounts — auditing how clients appear in AI-generated answers, tracking citation share-of-voice across the major AI answer engines (ChatGPT,...
by Aaron M | Jun 19, 2026 | Industry News
AEO and GEO are no longer fringe disciplines debated at conferences — they are now the operational centre of how serious agencies approach brand discovery in AI search. The numbers behind that shift are no longer soft or directional. They are concrete, and they are...
