by Aaron M | Jun 26, 2026 | GEO Fundamentals
AI engines do not operate with a binary switch — cited or not cited. They hold a continuous, probabilistic assessment of how well they understand a brand: what it does, who it serves, where it operates, and whether third-party sources corroborate that picture. Call...
by Aaron M | Jun 20, 2026 | GEO Fundamentals
A GEO platform for agencies is a software system that manages generative engine optimisation across multiple client accounts — auditing how clients appear in AI-generated answers, tracking citation share-of-voice across the major AI answer engines (ChatGPT,...