by Aaron M | Jul 2, 2026 | Agency Playbooks
Agencies that treat GEO and AEO as a single undifferentiated workstream — or worse, run them simultaneously on every client without a clear order — waste months on the wrong fixes and struggle to show results before a client loses patience. The correct sequence is AEO...
by Aaron M | Jul 2, 2026 | Industry Data
Your clients’ customers are already asking ChatGPT, Perplexity, Claude, and Gemini for recommendations — and most agency retainers were scoped before that behaviour existed at scale. AI search growth statistics are no longer a curiosity for forward-looking...
by Aaron M | Jul 2, 2026 | Tool Guides
An AI search audit is a structured assessment of how often and how accurately a brand is cited across conversational answer engines — ChatGPT, Perplexity, Claude, and Gemini. Run it by firing a representative set of prompts across each engine, recording whether the...
by Aaron M | Jun 28, 2026 | AI Search Intelligence
Agencies that built their AI search strategy around a single engine — almost certainly ChatGPT — are now optimising for a third of a market that has quietly split four ways. Multiple independent datasets published this week confirm what the referral logs of...
by Aaron M | Jun 26, 2026 | Industry News
Your client’s brand can now be defamed at scale by an AI answer engine — and the company running that engine may be legally responsible for it. That is the practical consequence of a landmark ruling handed down in Munich on 9 June 2026, and it reframes what...
